Theo James for Hugo Boss – Talks to New York Magazine

In a new recent interview with New York Magazine, Theo James talks things down about his new fragrance the experience it has been to film the promotion advertising video for Hugo Boss in their new fragrance, The Scent. Earlier this morning we also got the Behind The Scenes video of Theo filming with model Natasha Poly for the Hugo Boss fragrance campaign as he is the ambassador for their nee fragrabce. Read the article below as Theo also talks about eyeborws and manscaping for New York Magazine: 

Like many actors, Theo James says he doesn’t care much about how he looks — but he certainly cares about what he smells like. The Divergent actor, whose Boss the Scent ads were released today, sat down with the Cut a few months ago to talk about his grooming routine. Below, James tells us about his most poignant scent memories, his love of shaving, and his experience filming the Hugo Boss campaign under the watchful eye of producer Darren Aronofsky.

What was the experience of filming the Boss campaign like?

Being an actor, you have a script and a character as an anchor. Whereas when you’re doing a campaign, it’s more kind of “moody” — mood boards, that kind of stuff. It was easy with Darren Aronofsky. Obviously I like his films, and he made it very easy.

But you definitely have to go in a bit of a head space where your friends would call you a dickhead if they saw you doing it. You have to own it; otherwise you’ll look stupid. The idea with this is a bit different for Boss — that’s why I was interested in doing it in the first place. There’s an element of mystery to the character, and that kind of classic, old-school masculinity.

What’s your first scent memory?

I don’t know, but there are certain ones that bring me back to certain times. For some reason tea reminds me of being a kid in my parents’ house in the kitchen. They would always fill their cupboards with tea. Mediterranean pine leaves from those trees have a certain fragrance when they fall from the tree and they bake in the sun; that reminded me of being in the Mediterranean — holidays and those kinds of trips and adventures. 

What is your grooming routine and how do you feel about male makeup?

I don’t have to wear it too much when filming because I’ve got some Greek in me so I have the old Mediterranean tan. When I start, I shave my crotch region …

But you don’t want to be too wrapped up in how you look. At the same time, if you’re doing something when you’re in front of lots of cameras and people taking pictures, you need to be in a good suit, you need to feel confident, and you need to feel good about yourself because it’s quite revealing, isn’t it — to be doing that kind of thing?

Often when you’re working, you get out of bed, have a shower, go to work, and then someone puts some stuff in your hair. But I like shaving. It’s a good ritual for me. Sometimes I have a beard, and when I don’t, I enjoy the ritual of a good razor, some pre-balm stuff, and aftershave. Doing it right!

You know when you go to a bar and they do the close shave? I’m not a fan of that. Years ago, before I was an actor, I was in Copacabana and they had a close shave, and a barber put lemon on my face after. I remember that — fresh lemon.

This campaign centers on modern seduction. What do you think is seductive these days?

Mystery in a way. Even though I’m an actor, I don’t love sharing everything about myself. It’s always good to keep a little bit for yourself, or take time to get to know someone. If there’s an element of mystery in getting to know someone, and not having laid it out there as soon as you meet them, I think that can be very, very seductive and kind of addictive.

If you wanted to intentionally repel somebody, how would you do that?

Not wear deodorant. No. When I intentionally repel someone, I don’t look approachable. Sometimes looking like you want to hurt someone can work.

Do you do anything to your eyebrows? I’m sure you’ve heard people tell you that your eyebrows are on —

Wait, what’s it called?

Eyebrows on fleek.

What does that mean? I noticed that the trend for women is more natural, but I don’t do anything to my eyebrows, no. I always had a thing about them when I was a kid — I always hated them because I thought they were like two massive slugs on my face. But now I’m okay. 

Don’t forget to watch the Behind the Scenes video of the Hugo Boss fragrance filming, with exclusive Behind the Scenes Photos of Theo James for E Online and Just Jared

Theo James for Hugo Boss Behind The Scenes Photos Courtesy of PEOPLE Style Watch


Theo James Behind The Scenes of His Hugo Boss, The Scent Video

Theo James, the ambassador for Hugo Boss in their new masculine fragrance The Scent has definitely brought the sexiness out of this campaign. The fragrance indeed is beyond seductive in every way possible, and has got my hairs sticking up. In a new behind the scenes video of the promotion campaign video that Hugo Boss released, we see a side of Theo we have never had the pleasure of seeing before. Plus, four new stills that were released by E Online and Just Jared are also down below:

Theo James Talks to InStyle – Where He Hangs Out

In a new recent released interview of Theo James, he talks down things with InStyle about his off-work favorites. The places one may spot him when he isn’t promoting his films, or shooting. The ambassador for Hugo Boss is definitely going to swoon the ladies, and some gentleman as well I suppose, with his new fragrance The Scent, which has highly made its attendance at Macys. Read the article down below, and be prepared to be swooped away with Theo’s favs. 

 Theo James is a man who knows what he wants. We learned this when we sat down with the Divergent hottie at the Greenwich Hotel in New York City to discuss his new gig as the face of Hugo Boss’s new, very seductive men’s fragrance, Boss the Scent. It’s in our brief conversation there that we learned he prefers handshakes (over high fives), strong eye contact, and cutting to the chase. 

So, in the 30-year-old Brit’s spirit, we’ll give you the cut direct here. Well, two of ’em, if you will.

First, what he wants you to know: He’s obsessed with this new cologne because he loves to wear a little something something himself. “I do three spritzes,” he told us. “Two for the wrists, one on each, and then one on the back of the neck.” He prefers this particular Boss cologne because of its masculinity. (Notes include spicy ginger, burnished leather, lavender, and the African Maninka fruit, which the Hugo Boss team tells us is an aphrodisiac, although we have yet to hear any firsthand confirmations.) “This is a little darker, dirtier, and mysterious, which I like,” James said.

Second, or what we want to know, where he goes to hang out outside of the public eye: For that, he said he feels most comfortable in his hip Islington home in London. That’s where you’ll find him when he’s not trotting the globe filming and promoting his movies—London Fields is coming out this year, and he’s already filming Allegiant: Part 1, the penultimate movie in the Divergent series. Without further ado, this is where he goes…

To the art museum

“It’s a really nice space and it’s free! It has lots of photography and obviously, it has portraits. The exhibits are always changing. I like to go to the restaurant at the top. It has a great view.”

To see a show

“I have a lot of memories at Camden Roundhouse, from seeing great gigs like Paul Simon to playing great gigs myself to getting stuck there when the London riots happened and having stuff thrown through the windows.”

To the bike mechanic

“I have a black Bonneville. You’re supposed to tune it yourself, and I try to but fail miserably. So I’m usually at the shop. ”

To eat pizza

“My favorite spot is Pizza East. I like to get slices with as much meat as possible, like Italian sausage and pepperoni.”

To the bar with his bros

“I like the Albion. It’s close to where I live in Islington. It’s got a big, beautiful garden. They have a little vegetable patch where they grow their own vegetables. Lots of my friends live in the area, so it’s a good place to meet up.”

To hit and get hit

“I box at the MMA Clinic. I quite like boxing. I box people, but I wear headgear. It’s funny because people like to spar me because I’m an actor. They have a bravado. They try to make me not wear my headgear because it goes across my face, but I’m like, ‘I can’t break my face because then I can’t pay my rent.’”

Theo James for Hugo Boss – The Scent by GQ Mexico

In a most recent released interview by GQ Mexico, Theo James talks all about his new fragrance The Scent as he is the ambassador for Hugo Boss. He discusses the absence of seduction a man has today in age, how working with Richard Gere was in his Indie Film, Franny which was directed by Andrew Remzi and his other Indie Film London Fields in whi h he gets the pleasure to work with Jonny Depp. He also discusses his plans for vacationing and traveling from place to place. In this new interview, we also get a glimpse teaser of The Scent teaser trailer that will be available for us to drool over by September 1st. Make sure to stay tuned for the teaser trailer coming shortly.