Theo James, the ambassador for Hugo Boss in their new masculine fragrance The Scent has definitely brought the sexiness out of this campaign. The fragrance indeed is beyond seductive in every way possible, and has got my hairs sticking up. In a new behind the scenes video of the promotion campaign video that Hugo Boss released, we see a side of Theo we have never had the pleasure of seeing before. Plus, four new stills that were released by E Online and Just Jared are also down below:
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